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What We Do : Automating the eCommerce Channel
Case Study
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| The Challenge |
Empower the eCommerce Channel, while making OPEX reductions.
With a highly competitive wireless provider marketplace, this company was faced with the challenge of optimizing the online customer experience in a way that drove higher traffic and conversion rates, while lowering their subscriber acquisition cost (SAC). |
| The Solution |
Synchronoss created a streamlined online experience, backed by high-level automation.
With a goal-oriented approach of doing more with less, the customer worked hand in hand with Synchronoss and best-of-breed eCommerce providers to design the optimal online interface with highly automated back office systems to drive a linear order -capture-to-fulfillment process.
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| The Result |
Significant reduction in SAC with an optimized digital customer experience and increases in conversion rates.
Through the combined efforts of Synchronoss and a front-end eCommerce provider, the customer was able to deliver an optimal customer experience to the market; an experience that made the wireless provider one of the most highly visited sites on the Internet. An intuitive web-design drove more subscribers through the conversion funnel, while an automated back-end ensured successful product and service delivery for this customer, thus delivering an optimal SAC.
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