Events / Spotlight
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eCommerce 2.0 for CSPs The eCommerce channel for Communication Service Providers (CSPs), continues to grow year over year at an increasingly fast rate. In the CSP market, this channel can generate up to 40% of gross sales. The continued desire of CSPs to improve margins and decrease the Cost Per Gross Add by moving away from the traditional “bricks-and-mortar” retail channels, clearly points out that their exposure to the online channel will only continue to increase. The key challenge for retailers who embark in building an eCommerce channel is to optimize the conversion rate funnel that takes unique visitors to Customers. Some CSPs have been averaging twice the conversion rate in a B2C environment and six times in a B2B environment. |
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Unsurpassed Customer Experience Communication Service Providers (CSPs), are offering customers more complex services today than ever before. As order complexity and diversity increases, the potential exists for increased acquisition costs, multiple errors and decreased customer satisfaction. Customer satisfaction is becoming the prime differentiator in acquiring and retaining customers. CSPs that are easy to do business with and who do it right the first time will exceed their customers expectations. Synchronoss’ Solution focuses on making complex order transactions simple while providing full order visibility and increasing order automation. |
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