Social Address Book
The Synchronoss Social Address Book (SAB) solution aggregates mobile, messaging, internet and social communications into a contact centric view. The Synchronoss SAB solution provides easy discovery and publishing for Facebook, Twitter, and other popular social networking sites.
The Synchronoss SAB mobile client, PC sync client, and web portal provides a single place for mobile, internet and social communications. Instead of logging into several applications, SAB merges status updates, contact pictures and feeds which are presented within the contacts of the mobile address book. By sharing the details of a contact's life, SAB users are encouraged to call and message about their latest trip or event.
Technological Benefits
Sync with Multiple Networks
The Synchronoss multi-service sync technology, connects with popular email, internet and social sites including Google, Yahoo!, AIM, MSN, Facebook, Twitter, Flickr, and YouTube. Updates, feeds, pictures, and videos from these networks are displayed in each contact for quick discovery. Advanced sharing features enable SAB to simultaneously sync and publish across multiple sites. Over 30 sources, with additional in development, leverage SyncML web services APIs and a flexible connector framework.
Change Once– Update Everywhere
Built upon the robust Synchronoss Platform, SAB consolidates and protects contacts from all the user's address books into a secure network cloud service. Changes made at one location are synchronized to every other connected device or internet site. Sharing the user's own contact profile details can be automatically shared with friends using the Social Address Book BuddySyncTM feature which is strictly managed through privacy opt-in settings.
Consumer Benefits
- View up to date social activities from their closest friends and instantly post a reply or comment
- Simultaneously publish updates and media across popular social networks
- Relieves social networking fatigue by displaying activities from their closest friends: the contacts in their mobile address book
Service Provider Benefits
- Increases revenue from voice, data, and messaging usage
- Increases retention rates with an operator branded contact & social activity management service
- Leverages location to create a uniquely mobile network benefit
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