Powering a Seamless Mobile Experience: Content Backup and Synchronization

With five billion mobile phone subscribers worldwide, consumers are increasingly relying on connected devices to maintain their digital life, including contacts, photos, videos, music, games, social media profiles, etc.

Today, mobile phones and connected devices are an individual’s life line, connecting them to their business and personal worlds. But what happens when they purchase a new device or upgrade to a new service plan?

In most cases, the process of transferring mobile phone content and data to a new device is typically a manual and time-consuming process that adds inconvenience and complexity to the consumer. By automating this experience, consumers can easily migrate or upgrade to new devices and services, all while enabling communications service providers, OEMs and retailer/e-tailers to increase revenue opportunities and reduce the risk of churn.

	Percentage of mobile subscribers who consider the current activation experience poor Best Buy Mobile research
	Percentage of mobile subscribers who postpone device purchase due to content transfer difficulty Market Tools Survey

A Simple and Seamless Mobile Experience

According to a recent survey of U.S. and U.K. mobile subscribers, 96% of mobile users would like a service that transfers content between devices.

The opportunity to offer a simple and seamless experience for content transfer and synchronization requires a comprehensive over-the-air solution that supports a broad array of devices and wireless capabilities. From transferring mobile content in between devices to backing up existing profiles to the cloud, Synchronoss provides a solution for a simple and seamless transfer of contacts, photos, video, messages, ringtones, apps, bookmarks, call logs, and settings.

Consumers benefit from simplified upgrades while operators and retailers deliver a unique customer experience, maintain or grow subscriber bases, and reduce overall support costs. Synchronoss’ Content Backup Synchronization solution makes it easy to bundle additional applications during device purchases and also provide live updates to support new features and new devices.

ConvergenceNow Plus+

ConvergenceNow® Plus+ platform enables communications service providers (CSP), OEMs and eTailers/retailers’ to centrally manage the end-to-end processes associated with activation, provisioning, content transfer and synchronization, improving the customer experience while retaining subscriber bases and increasing revenue opportunities.

This not only allows providers to deliver a unique activation experience at the point of purchase, but also enables mobile subscribers to transfer and synchronize their content across mobile devices.