About 1.8 trillion photos are taken annually, translating to 5 billion daily.  We we all have a digital life – photos, videos, important documents – and we need a safe place to keep it all. For many, that means relying on free cloud storage offered by big tech companies. But have you ever stopped to think about who really controls that data and what you might be giving up in return? 

Think about those “free” cloud services from the likes of Google and others. Often, the trade-off isn’t just storage space. These companies thrive on understanding your habits and preferences, and your stored data can become part of that equation, fueling targeted advertising. It can feel like your private memories are being used to sell you more things. Plus, where exactly is your data being stored? How is it being protected and is it how you would expect?

With these “Over-The-Top” (OTT) solutions, your mobile provider – the company you already trust for to keep you connected– has little say in how your data is handled. They’re essentially just the pipe, and your precious information is flowing through it with limited oversight. 

But what if there was a better way? Imagine a secure digital space offered by your phone provider or mobile operator, a “private cloud” just for you. This isn’t just another app; it’s a service that is purpose-built with your data security and privacy in mind.  With your own “private cloud”, the photos of your children growing up will be protected and you can share with only those you choose to in your digital life. 

Here’s why this could be a game-changer: 

• Your Data, Your Rules: Unlike some free OTT services, a private cloud offered by your mobile provider puts the control back in your hands. They can ensure your data stays within the country, adhering to local privacy laws you understand and trust. This addresses the growing concern many of us have about “data sovereignty” – knowing where our digital lives are being kept. 

• Privacy First, Not Ads First: The business model for your mobile company is providing you with reliable communication services, not bombarding you with ads based on your personal files. This means their cloud offering can focus on secure storage and easy access, without the underlying need to analyze your data for advertising purposes. You’re a subscriber, not a product. 

• Built-In Convenience and Trust: You already have a relationship with your mobile provider. They handle your billing and understand your connectivity needs. Integrating cloud storage with your existing mobile plan can be seamless and convenient. Plus, you’re dealing with a company you likely already trust with sensitive information. 

• Better Integration, Better Experience: Because these cloud services can be deeply integrated with your mobile network, they can offer a smoother and more reliable experience. Think faster backups and restores, easier sharing with contacts already in your phone and in your digital life, and potentially even features that leverage the network itself for enhanced functionality. 

• Support You Can Count On: If you have an issue with your mobile provider’s cloud service, you know exactly who to contact – the same company that handles your phone service. This can be a welcome change from navigating the often-complex support systems of large, global tech companies. 

• Supporting Your Local Provider: By choosing a cloud service from your mobile provider, you’re also supporting a company that invests in the local infrastructure and economy right here in your area. 

The Good News: 

The companies that provide your mobile service are starting to recognize this opportunity. A recent survey of these mobile network operators (MNOs) showed that many are already offering or exploring their own branded cloud services. They understand that you value privacy and control, and they’re looking for ways to offer you a better, more secure solution than the generic free options out there. At Synchronoss we are proud to provide ready-made solutions – our white label Cloud platform – that your mobile provider can rely on. 

The Future is Private (Cloud):

As we become increasingly reliant on our digital devices, the need for secure and private cloud storage will only grow. Your mobile company has a unique chance to step up and provide this for you. By offering private cloud solutions, they can not only provide a valuable service and build stronger loyalty but also offer a real alternative to the data-hungry practices of some big tech players. It’s time to consider who you trust with your digital life – and your mobile provider might just offer a private cloud solution – ask them now!